India to be among the top five markets for Starbucks: John Culvar

India To Be Among The Top Five Markets For Starbucks: John Culvar

Tata Starbucks, a 50:50 joint venture between Seattle-based coffee store chain Starbucks and Tata Global Beverages, recently inaugurated its 100th store in India in 5 years. It also announced plans to open its first three stores in Kolkata in early 2018.

John Culver, group president, Starbucks International, is optimistic that India would one day be among its top five markets.

" We operate in 75 markets and have 28,000 stores and India is one of our most important markets. One day, India will be one of the top five markets that Starbucks operates in, " said John Culver, President, Global Retail, Starbucks Corp and Group president, Starbucks China and Asia Pacific Region.

The company will " continue to operate ILD voice, consumer voice and 4G dongle post paid services " and mobile tower business till the time they remain profitable and all the other business will be shut down, he has said.

Starbucks opened their first store on October 19, 2012, in Mumbai and give full credit to the partnership with Tata Global Beverages.

As per Sumi Ghosh, CEO, Tata Starbucks Private Ltd, the coffee market in the country has grown 40 per cent over the last 10 years and while it still remains the core of the company, tea is something that they are looking to invest in and grow.

Along with growing its core coffee business, the company is planning to invest more in tea for growth. It feels tea has a huge possibility of growing in the country given that India is primarily a tea drinker's market.

Coffee sales account for 60 per cent of Starbucks' topline, and tea constitutes another 10 per cent. Starbucks introduced Teavana brand in India in January and Culver said they will continue to make investments in tea, a fast-growing segment in India.

Now for the good news, Starbucks will be offering all tall size beverages at Rs 100 per cup on November 28 across all its Indian outlets as part of its celebratory initiatives.



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